Why We Are In Love With Pantone's Color of the Year for 2017
It's that time of year again!
No, we're not talking about the holiday season. We're talking about the end of the year, when we begin looking towards a new year with new possibilities. We're talking about the moment Pantone releases its telling Color of the Year.
As we've mentioned before, Pantone is the "global authority on color". When Pantone picks a Color of the Year, it's meant to symbolize what lies ahead for the upcoming year. In our case, this new color represents how we will go into 2017. In Pantone's words, the Color of the Year is:
"A symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude."
So, without further ado... Here's what they chose to symbolize 2017:
Why Pantone's "Greenery" is Great
A springy tone, Greenery evokes all kinds of energy and the desire for revitalization. Upon glancing at the color, we first feel a rush of zesty freshness--our eyes widen and brighten, and we envision an environment dripping with zen, like a naturally-lit yoga class held outside on a dewy April morning.
And, apparently, we're on the right track.
In Pantone's reasoning behind choosing this color for 2017, they mention the color's symbolism for our yearning as a nation to reconnect with nature and one another (sounds a lot like what drives Drift, huh?). Because it's reminiscent of flourishing foliage, Greenery is a reminder for us to take a deep breath, refresh, and "reinvigorate."
It inspires us to continue moving forward and to grow. As Leatrice Eiseman, Executive Director of the Pantone Color Institute says, "Greenery bursts forth for 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment."
Pantone also describes Greenery as a life-affirming shade, "emblematic of pursuing personal passions and vitality."
So, what does Greenery mean for you? It means if you've been waiting for your sign to start pursuing your dreams, there is no better time than the present. It means if you've been feeling beat-down about recent political and/or social occurrences, it's time to pick yourself back up. Put one foot in front of the other and charge ahead.
Keep positivity at the forefront of your mindset and remember that there is always a new day. And in this case, there's a whole new year waiting for you to make it all yours.